Hire Us!

Reality check.
The world has changed and the only constant from now on is more change. Broadcast news audiences know more about most of your stories many hours before your broadcast.
Those that don't are well outside the key demographic advertisers want to reach through you.

This trend isn't reversible.

You still reach a large audience and deliver a vital community service - just as newspapers and radio before you. Your core-competency is your community expertise and the ability to tell a story and raise awareness. Some may call this your brand - but your brand is under assault, so your core competency is more valuable - and translatable to another distribution platform - the Internet. Not easy to change your focus when the whole production flow supports those hours of news you put on the air everyday - but the day is coming sooner than later when the ad dollars in your market will no longer support 3 to 4 separate, competing broadcast news departments.

That's reality.

I hesitate to say it and many think I am too radical in my prognostications. But history is an unforegiving teacher. Only the largest markets in the US support 2 newspapers and they are struggling. There was a day 40 to 50 years ago when almost every city supported 2 and even 3 daily newspapers - some published both morning and evening editions. Seems unthinkable - but this attrition is about to happen to broadcasters.

We hear about cuts and layoffs in top markets this past week - small markets have been cutting newscasts completely for a few years, next we'll hear about medium and then large markets going from 3 competitors to two...and then only one. I give it 5 years before it will start to happen in top 10 markets.

One way to stay on top is to consistently deliver stories that no one else is doing - to expand the promotable, hard news you deliver every day. To use those stories to leverage your core-competency online and re-establish yourself as the "Local News Leader" online. But how do you do that with fewer resources?

We start very day with that same thinking - uncovering the stories that no one else is covering. It's the beginning of a long process that involves finding the best interview subjects, finding an available videographer and equipping them to ask the right questions to tell the story - we fact check, and double check. Find multiple sources on both sides of an issue and funnel all the raw tape to our production facility outside Atlanta.

Sometimes the story falls apart for myriad reasons. More often than not the producers whittle hours of tape down to a 2 minute story that we are proud to distribute to our clients. And yes - we scramble to meet our deadlines too. And our clients increasingly appreciate what we do - they always have, but lately it seems we've become more and more important.

And we make a difference - proven ratings increases over lead-in and previous quarter-hour.
We hear it all the time. Now if someone in authority would just figure out that what we do on-air can also be posted online for all the people who missed the newscast - that would be something.
(Populating verticals...instigating discussions...fostering community...the mind boggles.)

So consider hiring us. We'll set you apart from your competition, we deliver every week, we don't take time off and we're the same people that used to work in the newsroom before the cutbacks...